Mumbai : – Jaypore, from the house of Aditya Birla Fashion and Retail Limited, has collaborated with Creative Dignity to ensure the artisan community reaches customers digitally. The brand will offer its wide-reach and a pan-India customer base through its ecommerce platform to the artisans giving them access to new markets and sustained livelihood opportunities.
Jaypore has partnered with Creative Dignity, a zero-margin voluntary platform, to provide relief to artisan’s community severely hit due to COVID-19 pandemic. Under the ‘Artisan Direct’ campaign of Creative Dignity, the collaboration will feature work of over 250 artisans on their website over a period of time giving these artisans a platform to sell their products to customers from across the country.
Creative Dignity and Jaypore will help the artisans boost their business by also providing them with training in the field of ecommerce including templates for catalogue making, photography, pricing, and logistics management. The sales campaigns are being promoted by FICCI FLO at the national level. The brand will not only provide an online marketplace to these artisans for marketing their products but will also engage with them to train on making the products more attractive, appealing, and sellable across the ecommerce platforms. These training programs are backed by the volunteers from premier Design Institutes in India as well as designers and NGOs. Continuous training is being given to the artisans by expert volunteers in their villages that usually has limited facilities.